

The One Show: Young Ones 2021
Whats App Brief:
Create an awareness campaign empowering young adults to solve mental health challenges through WhatsApp.
Our purpose: Connecting the world privately.
With Stickers, people are able to update thier status to signal where they are emotionally. Only for people who are closest friends or "safe people."


Calm
Stable

Good Day

Hopeful

Unstable

Tired

Misunderstood

Frustrated

Trigger

Hurt

Help

Anger

Lonely

Overwhelmed

Depressed

Needs Support






In Collaboration:
Copywriter, Kylie Ruffino
Art Director, Harper Barth
Video: Alejandro & Chris Bartoldus