The One Show: Young Ones 2021
Whats App Brief:
Create an awareness campaign empowering young adults to solve mental health challenges through WhatsApp.
Our purpose: Connecting the world privately.
With Stickers, people are able to update thier status to signal where they are emotionally. Only for people who are closest friends or "safe people."
Copywriter, Kylie Ruffino
Art Director, Harper Barth
Video: Alejandro & Chris Bartoldus