The One Show: Young Ones 2021
Whats App Brief:
Create an awareness campaign empowering young adults to solve mental health challenges through WhatsApp.
Our purpose: Connecting the world privately.
With Stickers, people are able to update thier status to signal where they are emotionally. Only for people who are closest friends or "safe people."
Calm
Stable
Good Day
Hopeful
Unstable
Tired
Misunderstood
Frustrated
Trigger
Hurt
Help
Anger
Lonely
Overwhelmed
Depressed
Needs Support
In Collaboration:
Copywriter, Kylie Ruffino
Art Director, Harper Barth
Video: Alejandro & Chris Bartoldus